Objective: To make this Football tour. an engaging sports and social property enjoying cult status amongst TA
Bearing in mind the objective from the previous post here’s a quick update on the work RASTA has done so far:
1. Not looking at the tournament as a standalone but as an outfit to develop sport at the grass roots
2. The initiative is called Roots Football with connotations such as Grass root, strength, brutal rawness, basic, start, ecology
3. A Festival built around the tournament to facilitate the social side of the objective. It’s naturally called ROOTS FESTIVAL.
4. Duration 18-24th April 2011. Last 3 days are the long Easter weekend
Roots Football Logo
Lungi Man the icon stands for raw strength at the roots . He is a barefooted, barechested, lean footballer somewhere in a
village who’s standing errect on the ball prepared for the game. The sketch format seems like the icon appeared from sheer negative space, so do the pentagons on the ball.
The pentagons are colored but the choice of colors is merely complimentary. We can come up with ridiculous rationales behind the choice of each but they simply look good and lend their contrasting properties.
Roots Festival – Master Creative
Concept – Though our football playing lungi man is right at the centre of the festival, the festival is not just about him or the football. The other essentials at roots are – craft, culture, tourism, ecology, music, people, the whole experience really.
Locals, urban tourists , sports enthusiast, ecological organizations, Italians constitute our TG
Festival merchandise is being developed which will up here soon
The platform for most of the communication and engagement is Facebook. Check it out
We also plan to develop virals and invite media for coverage of a clean festival
We expect tourists to travel from Bangalore and Kozikode for the festival.